PENGARUH MANFAAT, DAYA TARIK, DAN KEPUASAAN NASABAH TERHADAP PENGGUNAAN E-MONEY FLAZZ CARD BCA” (STUDI KASUS PADA MAHASISWA PENGGUNA PRODUK E-MONEY FLAZZ CARD BCA di PERBANAS INSTITUTE)

Abstract

In this era of globalization, advances in technology and information are increasingly making human needs evolve and become increasingly complex. Companies are competing to create products to meet their needs and increasingly diverse (consumer) market desires. The use of electronic money transactions is the development of banks in using technology where the owners of electronic money using transactions do not need money anymore in everyday use. The purpose of this research is to see how much college students' interests in using electronic transaction money with cards that have been issued by Bank BCA in the form of Flazz card products. The reaction of the user can be seen from the factors of benefit, attractiveness and customer satisfaction. The sample used was 100 college student respondents in the Perbanas Institute. Data collection method that is used is identification a primary that in the form of the questionnaire which has been spread to students the user of the BCA flazz card in Perbanas Institute. The analytical method used is individuals who use the BCA Flazz Card in conducting daily transactions. The data analysis technique used for this research is SPSS 23 software by testing the normality that is Kolmogrov-Smirnov and followed by the two different test for the hypothesis testing of 3 independent variables using the Paired T-test and Wilcoxon Signed Rank Test with the level of significance of 0.05. The results of this research are the influence of the three dependent variables on the interests of BCA Flazz Card users. Based on this research, that the variable benefit is considered a key factor that affects college students' interest to use the service of the BCA flazz card aside from the issue of another variable which has a significant impact also.